Music & Marketing: URBANIZED!

www.diddyblog.com from Diddy Blog on Vimeo.

Diddyblog is touted on the rapper's own Twitter page as "the most positive inspirational BLOG in the WORLD!!!" and the trailer shows a montage of historical figures who fit that description: from Martin Luther King, Jr. and Malcom X to Barack Obama and Muhammad Ali. Backing the footage is audio of motivational quotes by Diddy, Will Smith and George Clooney -- perhaps the most puzzling part of the clip is the inspirational soundbite about "destiny" that comes from Clooney's 2009 comedy, "Men Who Stare at Goats."



While many of the faces that fill the screen were -- and still are, no doubt -- influential, one question remains: how exactly do Diddy and his blog fit into all of this? Sure, the hip-hop mogul has always had a taste for the theatrical and ambitious, but it is possible to take a good thing too far. We'll reserve full judgment until the official launch, but all we can say for now is that this better be one hell of a blog.

from billboard.com